TZS207 Intangible Selling

Dario CucciSales coach and trainer, Dario Cucci, explains how selling even the intangible becomes easy when you make it all about having a conversation.

Topics explored:

  • The sales state of mind
  • The fear of rejection
  • Starting with a conversation
  • Make the intangible relatable so it becomes tangible
  • How to start a conversation
  • Having post-sale conversations
  • The power of active listening
  • Setting up the conditions for customers to buy
  • Why we are all born ‘selling’
  • Automation is only an add-on tool for conversation

Links from the podcast

Dario’s web site
Turning Customers into Profits
Serve and Sell Masterclass Seminar
Converting Conversations to Customers by Nicky Kriel
The Authority Guide to Practical Mindfulness