TZS188 Marketing Your Business Book

Chantal CookeAuthor, PR guru, broadcaster and marketing expert Chantal Cooke talks about her new book, The Authority Guide to Marketing Your Business Book.

Topics we explore:

  • Books are a great way to share knowledge
  • Your book deserves the widest audience
  • How the PR landscape has changed and widened
  • Writing a book without PR is a waste of time and money
  • Be where your readers hang out
  • Getting PR on a budget
  • Thinking about PR before you write the book
  • Books are still judged by their covers – and titles
  • Always have a copy of your book with you
  • Create ‘whitepapers’ from extracts to build your email list
  • Use Amazon KDP Select Kindle Giveaways
  • Building your author platform
  • Promote your book as you are writing it
  • An author platform is not just a web site but your collective authority
  • Share your wisdom at all price points – from free upwards
  • Good content is key if you want to secure media coverage
  • Why you have to give journalists something they can understand and work with

MarketLinks from the show

Panpathic Communications
The Book Booster
Sue Richardson’s Authority Guides
Marketing Your Business Book on Amazon

… and I have some marvelous news to share with you. Since re-connecting with Chantal and Sue Richardson, I too have written a new book called the Authority Guide to Practical Mindfulness. I will be pulling myself up with my bootstraps and using the guidance in Chantal’s book to get it out to the widest audience.